Amanda Cassatt: Building Web3 Brands and NFT Platforms

• Amanda Cassatt built Serotonin and Mojito after leading Ethereum’s marketing at ConsenSys, shaping Web3 branding and NFT commerce.
• She authored Web3 Marketing to guide businesses in blockchain adoption and was recognized in Forbes’ “30 Under 30.”

Amanda Cassatt grew up in Washington, D.C., in a household where science was just part of daily conversation. Her mom studied the brain, her dad built with code—so it’s no surprise she was always drawn to new ideas.

Over time, that curiosity led her toward technology and marketing, two industries where she would later make her mark. She attended Columbia University upon graduation from National Cathedral School, earning a magna cum laude BA in English in 2013.

Amanda’s Leap: Empowering Writers Beyond Traditional Media

Amanda started her career directly with Arianna Huffington as a special projects editor at HuffPost upon graduation. She oversaw original projects there as well as penned pieces on a variety of subjects. But her love of creating a platform where authors may grow drove her to start Slant in March 2015.

Unlike traditional media at the time, Slant presented a business model whereby writers received a majority percentage of the advertising income generated by their pieces.

Stepping into the Blockchain World: Role at ConsenSys

Amanda took a big step in 2016 serving as Chief Marketing Officer of ConsenSys, a blockchain technology startup centered on Ethereum. She was instrumental in forming ConsenSys’s global story and expansion as well as Ethereum’s.

She assembled a marketing team comprising more than 50 individuals to assist over 50 portfolio firms, including Infura and MetaMask. By means of her work, Amanda enabled Ethereum’s expansion into a sizable and strong blockchain ecosystem and helped bring it to market.

Amanda Cassatt and Mojito: Powering NFT Commerce in Web3

Amanda started Serotonin in 2020, a marketing firm and product studio with an eye toward Web3, after leaving ConsenSys in 2019. She guides the business in launching top blockchain initiatives as CEO.

She also co-founded and presumes leadership of Mojito, an NFT trading platform. Major brands trying to participate in digital commerce on Web3 now turn to Mojito as their first choice.

Author and Thinker: Contributions to Web3 Literacy

Amanda debuted her book “Web3 Marketing: A Handbook for the Next Internet Revolution” in 2023. For individuals hoping to grasp and participate in the next internet revolution, the book presents a non-technical overview to ideas around Web3. Amanda keeps helping with literacy and knowledge of decentralized technologies via her profession.

Recognition and Personal Life

Amanda’s contributions were noted in the “30 Under 30” list published by Forbes and Inc. in 2016. In her personal life, meantime, she wed Samuel Cassatt in 2019. Amanda’s path from journalist to Web3 innovator reveals her will to challenge limits and produce a more decentralized future.

Amanda Cassatt is still an inspiration to many people who wish to grasp and participate in the sectors of current technology and marketing since she has a relentless stance. His path shows us that in this always changing environment we may produce significant change with vision and persistence.