Apple has opened negotiations with major news and publishing organizations to use their material for generative artificial intelligence systems. The company is seeking multiyear deals worth at least $50 million to license news article archives from publishers like Conde Nast, NBC News, and IAC. However, some publishers are hesitant due to concerns about Apple's expansive terms and the vagueness of how generative AI will be applied to the news industry. This move by Apple reflects its attempt to catch up to rivals in the development of generative AI and signals its interest in the news sector.