Audi exec Fabrizio Longo dies in horror 10,000ft plunge after falling while climbing in Italian mountains

A TOP executive at Audi has tragically died after plunging 10,000ft while climbing mountains in Italy.

Fabrizio Longo, the director of Audi Italia, was hiking at the Cima Payer in the Adamello mountain on Saturday when he fell to his death.

Top Audi boss Fabrizio Longo has died while climbing mountains in Italy

The car boss, 62, reportedly climbed along a route equipped with fixed steel cables, ladders, and other aids.

Local media said that the incident occurred early in the afternoon and that Longo was an expert mountaineer.

A fellow climber who witnessed the tragedy called emergency services for help.

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