BC.GAME is to Wnter a $40 Million Partnership with Leicester City Football Club

[PRESS RELEASE – New York, United States, July 11th, 2024]

BC.GAME, a leading iGaming platform, has entered into a groundbreaking $40 million partnership with Leicester City Football Club, becoming their “Official Principal Partner.” This collaboration, announced by Leicester City on July 5, is set to transform the visibility of BC.GAME by featuring its branding on Leicester City’s Men’s First Team shirt fronts and adult replica shirts for the 2024/25 season. This partnership is a significant milestone for Leicester City and represents one of the most substantial agreements in the club’s illustrious history.

In conjunction with this partnership, BC.GAME is excited to unveil its proprietary cryptocurrency, BC. This new currency aims to revolutionize the iGaming experience by providing users a more integrated and rewarding platform. BC, the native token of BC.GAME, is designed with the community in mind, offering a range of incentives and practical features that enhance the user experience. As a governance and utility token, $BC will play a pivotal role in the platform’s ecosystem, facilitating in-game purchases, exclusive access, and more.

The introduction of $BC is a testament to BC.GAME’s commitment to innovation and community feedback. BC.GAME aims to foster a more engaging and seamless experience for its users. This move also underscores BC.GAME’s support for the Bitcoin Lightning Network, an initiative it has championed since 2019, emphasizes its commitment to advancing the crypto space. Adapting the ‘B’ in their logo to ‘₿’ on jerseys is a nod to this commitment and showcases BC.GAME’s prominent position within the crypto community.

BC.GAME has outlined a comprehensive strategy that includes community airdrops, liquidity mining, and targeted marketing campaigns. These initiatives are supported by a robust tokenomics framework designed to create a vibrant market and deliver consistent value to users and stakeholders. Through these efforts, BC.GAME aims to increase BC’s visibility and adoption, securing its place in the competitive crypto market.

The strategic partnership with Leicester City Football Club, from August 2024 to May 2026, marks a significant step in BC.GAME’s global marketing strategy. This collaboration will see BC.GAME’s logo featured on Leicester City’s team jerseys significantly boosted the platform’s visibility on an international stage. Leicester City, celebrated for its remarkable Premier League victory in 2016 and FA Cup win in 2021, has a rich heritage and a dedicated fan base. This partnership aligns with BC.GAME’s strategy is to connect with prestigious sports entities and leverage their international appeal.

This collaboration not only aims to enhance brand recognition for BC.GAME but also offers Leicester City fans exciting new ways to engage with their favorite team. By bridging the worlds of iGaming and professional sports, BC.GAME and Leicester City are set to create unique experiences for fans and users alike, fostering a deeper connection between the two communities.

Final Words

Partnership between BC.GAME and Leicester City Football Club represent a landmark moment in the history of both entities. Through this collaboration, BC.GAME will enhance its global presence and introduce innovative gaming experiences to users worldwide. The introduction of $BC is poised to redefine the iGaming landscape, offering users unparalleled value and engagement. As this partnership unfolds, it will undoubtedly bring exciting opportunities for Leicester City fans, BC.GAME users and the broader crypto community are marking a new era in the convergence of sports and digital gaming.

About BC.Game

BC.Game, a crypto gambling platform established in 2017. We believe that technology builds the future, and we have open source code and unique provably fair games. We are committed to building a global team. If you are a positive and innovative thinking person, we welcome you to join our team and work with us to build the best crypto casino together!

Users can follow BC.GAME on their social media platforms:

Website: BC.GAME https://bc.game/

Twitter: @BCGameOfficial

Telegram: BCGameOfficial

Instagram: @bc.game

Facebook: BC.GameOfficial

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