BC.GAME Signs A $40 Million Deal With Leicester City To Become Its Principal Partner

BC.GAME, an iGaming platform, is proud to announce its multi-year strategic partnership to become Leicester City’s Official Principle Partner.

According to the announcement, the $40 million partnership deal took effect on July 5, 2024, and it is one of the most significant partnerships for the English football club. Signing the multi-year agreement puts BC.GAME as Principal Partner of Leicester’s City Men’s First Team.  As part of the agreement, branding is set from BC.GAME will be featured on both merchandise for the 2024/2025 season. These include the Leicester City’s Men’s First Team and the adult replica shirts. Notably, the new 2024/2025 Adidas home shirts will be available in-store or online from July 6th, 2024.

In addition to boasting BC.GAME’s recognition, the partnership will harness $BC tokens to provide new opportunities to fans. $BC is the native token on the BC.GAME ecosystem, which was recently launched to elevate the player experience. The token serves numerous utilities, including governance, in-game purchases, and access to exclusive features.

$BC is designed to enable seamless transactions while offering holders exclusive benefits to the BC.GAME ecosystem. To support the $BC token, the team behind the project plans to implement different reward incentives, including community airdrops, marketing strategies, and liquidity mining. Notably, the community airdrop is designed to reward early supporters and increase active participation. Liquidity mining will ensure the stability of $BC. 

Commenting on the partnership, Leicester City Chief Executive Susan Whelan said: 

“We welcome BC.GAME to Leicester City –  an opportunity to work with an innovative partner in a new category for the Club. As a leading global operator in a rapidly evolving environment, BC.GAME already has a history of successful relationships in sport and we look forward to the development of a mutually beneficial partnership. The ability to attract high-value partners upon our return to the Premier League is vital to our determination to re-establish Leicester City among the game’s elite, to continue to invest in a competitive squad, and to ensure the best possible experience for our supporters.”

Established in 2017, BC.GAME is a crypto gambling platform redefining industry standards in the gaming space. The platform utilizes cutting-edge blockchain technology to provide gamers with innovative, secure, and fair solutions. It takes a player-centric approach, ensuring an everlasting and endless entertaining experience.

Leicester City is known for its unexpected Premier League victory 2016 and FA Cup in  2021. This strategic partnership comes as Leicester City returns to the Premier League for the 2024/2025 season. The partnership aligns with BC.GAME’s strategy is to connect with leading part entities to provide better gaming experiences for all users.