Cloudflare Publishes Top Internet Trends for 2023

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New data unveils top Generative AI sites, rankings of the most popular social media platforms, and most targeted industries by threat actors

SAN FRANCISCO–(BUSINESS WIRE)–Cloudflare, Inc. (NYSE: NET), the leading connectivity cloud company, today published its fourth annual Year in Review, exploring global Internet insights and security trends, accompanied by a deeper dive on the most popular Internet services in 2023.

The Internet is one of, if not, the most ubiquitous aspect of modern life. Cloudflare’s Year in Review revealed that in 2023 alone, there was a 25% increase in global traffic, with no signs of slowing. This growth underscores the dependency on Internet services to facilitate and underpin vital systems and tasks such as supporting global digital economies, enabling the operations of healthcare networks, maintaining business continuity for enterprises, and ultimately connecting people with their communities.

Some of the biggest highlights of 2023 include:

Most Popular Internet Service: Google came in first for the second year in a row, followed by Facebook (#2), Apple (#3), and TikTok (#4).
Most Popular Social Media Platform: Facebook came in first, beating out 2022 leader TikTok (#2), followed up by Instagram (#3) and Twitter/X (#4).
Most Popular Generative AI Service: OpenAI came in first for this emerging category, followed by Character AI (#2), Quillbot (#3), and Hugging Face (#4).
Most Targeted Industry: Threat actors most commonly launched attacks on Financial organizations, globally.
Most Common Cyberthreats: Deceptive links and extortion attempts found in malicious email messages were the top two most leveraged attack types.
Internet Outages Observed: There were more than 180 Internet outages around the world in 2023 – compared to over 150 in 2022 – with many due to government-directed regional and national shutdowns of Internet connectivity.

“We all depend on the Internet, and Cloudflare’s global network – one of the largest in the world – has evolved into a pillar of the critical infrastructure the digital world relies on,” said Matthew Prince, CEO and co-founder at Cloudflare. “Our unique role on the Internet allows us to see the ebbs and flows of online popularity and emerging technology trends in real-time – such as the boom in AI and accelerated global use of Starlink. It is our responsibility to be transparent and share the data and perspectives from reports like our Year in Review to help keep the online world more informed, resilient, and secure.”

This data comes from Cloudflare Radar, a free tool that lets anyone view global trends and insights across the Internet. Radar is powered by data from Cloudflare’s global network (one of the world’s largest, spanning 300+ cities in 100+ countries), and aggregated and anonymized data from Cloudflare’s 1.1.1.1 public DNS Resolver, widely used as a fast and private way to browse the Internet.

To learn more about Cloudflare’s Year in Review, please check out the resources below:

About Cloudflare

Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business.

Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.

Learn more about Cloudflare’s connectivity cloud at cloudflare.com/connectivity-cloud. Learn more about the latest Internet trends and insights at https://radar.cloudflare.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which statements involve substantial risks and uncertainties. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expect,” “explore,” “plan,” “anticipate,” “could,” “intend,” “target,” “project,” “contemplate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of these words, or other similar terms or expressions that concern Cloudflare’s expectations, strategy, plans, or intentions. However, not all forward-looking statements contain these identifying words. Forward-looking statements expressed or implied in this press release include, but are not limited to, statements regarding Cloudflare’s products and technology, Cloudflare’s technological development, future operations, growth, initiatives, or strategies, and comments made by Cloudflare’s CEO. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to, risks detailed in Cloudflare’s filings with the Securities and Exchange Commission (SEC), including Cloudflare’s Quarterly Report on Form 10-Q filed on November 2, 2023, as well as other filings that Cloudflare may make from time to time with the SEC.

The forward-looking statements made in this press release relate only to events as of the date on which the statements are made. Cloudflare undertakes no obligation to update any forward-looking statements made in this press release to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law. Cloudflare may not actually achieve the plans, intentions, or expectations disclosed in Cloudflare’s forward-looking statements, and you should not place undue reliance on Cloudflare’s forward-looking statements.

© 2023 Cloudflare, Inc. All rights reserved. Cloudflare, the Cloudflare logo, and other Cloudflare marks are trademarks and/or registered trademarks of Cloudflare, Inc. in the U.S. and other jurisdictions. All other marks and names referenced herein may be trademarks of their respective owners.

Contacts

Cloudflare, Inc.

Daniella Vallurupalli

Vice President, Head of Global Communications

press@cloudflare.com

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