Crypto.com Extends Formula 1 Partnership Until 2030

• Crypto.com extends its partnership with Formula 1 until 2030, aligning with F1’s global fan base and TV viewership growth.
• The collaboration includes Crypto.com sponsoring the Miami Grand Prix, advancing blockchain visibility and crypto adoption globally.

Crypto.com has continued its partnership with Formula 1 through 2030. Beginning in 2021, this cooperation helps Crypto.com to be formally the official crypto sponsor and Formula 1 NFT partner.

With a worldwide fan base of 750 million and an amazing 1.5 billion television viewers yearly, the collaboration is strategically matched with the exponential expansion of Formula 1. The expansion of the platform reflects this trend, from under 10 million to over 100 million users worldwide since the start of the cooperation.

Crypto.com Strengthens Formula 1 Presence with Blockchain Integration 

The renewed partnership will see Crypto.com keep sponsoring the Miami Grand Prix through 2030, therefore reinforcing its position among one of the most recognizable and well-known worldwide sports.

Formula 1’s younger, tech-savvy audience keeps drawing in; therefore, this alliance helps Crypto.com to use the sport’s great exposure to encourage crypto acceptance.

Moreover, the dedication of Crypto.com to Formula 1 transcends brand awareness. To keep ahead of technical innovation, the organization has been heavily engaged in including blockchain technology into the ecosystem of the sport.

This progressive strategy fits the company’s larger goal of confirming its leadership in the sector and advancing the usage of crypto in regular transactions. Emily Prazer, Chief Commercial Officer at Formula 1, stated:

“We’ve enjoyed a great partnership with Crypto.com since 2021 and this extension will make them one of our longest-term partners. Our sport has changed significantly in that time, so we’re delighted to have them continue with us until 2030 and we look forward to seeing how they engage with fans through their race activations.”

Apart from this alliance, Crypto.com has been advancing other spheres of its activities. Previously, CNF reported that with intentions for future growth, Crypto.com teamed with Deutsche Bank to improve corporate banking services in the Asia-Pacific area.

This partnership, according to Karl Mohan, Head of Global Banking Partnerships at Crypto.com and General Manager for APAC and MEA, highlights the company’s commitment to security and compliance and increases its worldwide visibility.

Moreover, as we previously highlighted, Crypto.com has teamed with Ingenico to implement a real prototype project starting in early 2025. Using Ingenico’s “plug-and-play” technology combined with the AXcium Android terminals, this project seeks to make crypto payments more available everywhere.