ARTICLE AD BOX

- Bitwise is driving massive crypto products in London with Bitcoin and Ethereum ETPs.
- The asset management firm has a track record of floating related products across markets.
On Wednesday, asset manager Bitwise Investments announced listing four Exchange-Traded products (ETPs) on the London Stock Exchange. Through this launch, Bitwise aims to expand access to its products for Bitcoin (BTC) and Ethereum (ETH) investors.
Bitwise Brings Crypto ETP to Europe
This is in addition to broadening its reach across the European market. The four products available for trading in London are part of Bitwise’s Germany-issued crypto ETPs. They include the Bitwise Physical Bitcoin ETP (BTCE), Bitwise Core Bitcoin ETP (BTC1), the Bitwise Ethereum Staking ETP (ET32), and the Bitwise Physical Ethereum ETP (ZETH).
As revealed on Bitwise’s blog, the ETPs are designed to meet the needs of institutional investors. BTC1 is a cost-effective product designed for long-term institutional investors seeking benchmark reliability. On the other hand, BTCE is often used by short- to mid-term investors looking for flexible exposure to Bitcoin.
The ET32 is an institutional-grade, low-cost, and liquid vehicle leveraging ETH staking for maximum investor outcome. Lastly, ZETH, which is equipped with institutional-grade custody, gives investors pure exposure to Ethereum performance.
Bradley Duke, Managing Director, Head of Bitwise Europe, expressed excitement about launching the four ETPs in London. Duke noted that Bitwise would continue to innovate its product range to suit the needs of crypto investors.
The launch of Bitwise’s ETPs emphasizes that crypto investment is rapidly becoming mainstream. It also indicates that institutional investors increasingly add digital assets to their portfolios.
Bitwise began expanding its European activities in 2024 with the acquisition of ETC Group. Since then, it has launched new products regularly, such as the Bitwise Solana Staking ETP and the Bitwise Aptos Staking ETP. Last month, the asset manager launched the Bitwise Diaman Bitcoin & Gold ETP (BTCG).
Bitwise Going Deeper into ETFs
In addition to Europe, Bitwise is exploring and expanding institutional crypto offerings to other jurisdictions. As we covered in our latest report, Bitwise recently submitted a proposal to the US Securities and Exchange Commission (SEC) to amend existing rules. Bitwise aims to integrate staking rewards into an Ethereum ETF to enhance investors’ returns.
Earlier in April, Bitwise also launched three actively managed ETFs using covered call strategies tied to MicroStrategy (MSTR), Coinbase (COIN), and Marathon Digital Holdings (MARA) stocks. As we discussed earlier, the ETFs are dubbed IMST, ICOI, and IMRA, respectively.
These ETFs are managed by Jeff Park, Head of Alpha Strategy at Bitwise, and his team. This portfolio is actively monitored by paying attention to market news, option prices, sentiment, and capital inflows. One important factor to note is that this ETF does not give you direct ownership of MSTR, COIN, or MARA shares.
Moving with ETF expansion plans, the firm introduced the Bitwise Bitcoin Standard Corporations ETF (OWNB). The ETF tracks public companies that hold at least 1,000 Bitcoin (BTC) on their balance sheets.
With the launch of these products, Bitwise has positioned itself as a reliable crypto investment firm.