Cuy Sheffield Is Quietly Making Crypto Easier for Everyone

• Cuy Sheffield led Visa’s crypto initiative by partnering with firms to bring stablecoin payments into daily use.
• He believes crypto can empower unbanked communities through accessible and simplified blockchain tools.

Cuy Sheffield never dreamed that he would one day become the face of crypto adoption at one of the world’s largest payments companies. But like many great stories, life took a surprising turn.

He started his career at Visa in 2015, when crypto was still a distant prospect. Bitcoin was not yet a topic of casual conversation in cafes or a topic of discussion at major corporate meetings.

Behind the scenes, however, Cuy began to show a different interest. While many of his peers were focused on traditional innovations in payments, Cuy was busy learning the ins and outs of digital assets and the potential of blockchain technology. There was no fanfare, no big team, just a growing curiosity. That’s where it all began.

Cuy Sheffield: Turning Curiosity Into Action at Visa Crypto

Should asked, most people would probably hesitate to move from their comfort zone to something that was still considered ‘experimental.’ But Cuy took that path without much hesitation.

Around 2018, he officially led the crypto initiative at Visa—a division that at the time barely had a form. On the other hand, the outside world still considers crypto as an arena for speculation and not something that established companies should touch.

However, Cuy thinks differently. He started to collaborate with partners from the crypto industry, such as Coinbase, Crypto.com, and Circle. Through this collaboration, Visa opens a path for stablecoins such as USDC to be used in real transactions.

This means that users can spend stablecoins like regular debit cards. This step not only opens up new opportunities but also proves that crypto can have real use cases in everyday life.

Bringing Smart Contracts to Swipe-and-Go

Not stopping there, Cuy and his team have recently developed a much more ambitious project: allowing users to complete transactions directly through a public blockchain network. In practice, this means that Visa wants their card users to be able to interact with smart contracts, NFTs, and even DeFi protocols without feeling like they are using complicated technology.

Furthermore, he said that Visa is exploring recurring payment features from self-custody wallets. Imagine you subscribe to a streaming app or other service, but the payment is directly connected from your personal crypto wallet—no intermediaries, no credit cards, no hassle. The concept sounds futuristic, but in Cuy’s mind, it’s a plausible future.

Speaking Crypto Without the Tech Snobbery

What sets Cuy apart from many other tech leaders is perhaps his more flexible approach. He doesn’t bother forcing technical jargon on the layperson. Instead, he seeks to bridge the old world with the new. On one hand, he understands how traditional payment systems work; on the other, he also understands that a new generation wants more control over their money.

On social media platforms like Twitter, he often shares his thoughts on the latest crypto trends, the potential for NFT adoption, and the technical challenges of large-scale. But what’s interesting is that his language is loose. He’s not trying to be a ‘guru’ in the Web3 frenzy, but more like a conversationalist who happens to know a lot about the future of finance.

Inclusion First: A Broader Vision for Blockchain

In the middle of all the innovation he’s pushing, there’s one common thread that keeps coming up: financial inclusion. Cuy believes blockchain can help those who have traditionally been excluded from the traditional banking system. With the right technology, even someone in a remote village can access financial tools that were previously only enjoyed by city dwellers.

Of course, the journey is not without its challenges. There are regulatory challenges, skepticism from various parties, and technical challenges that cannot be ignored. But as Cuy shows from the beginning, not everyone has to wait for the world to change before they act. Sometimes, it is the small steps taken by someone who is curious that can bring about bigger changes than imagined.