A manipulated video falsely depicted Rachel Maddow crying over Elon Musk's meme about buying MSNBC. The original 2018 footage showed Maddow's emotional response to a report on migrant family separations. Musk's meme fueled speculation about MSNBC's future amid rumors of Comcast spinning off its cable channels. While Musk joked about the purchase, no official plans have been confirmed.