Exploring the Rise of Meme Tokens: Why They Are Surpassing Other Crypto Sectors?

• Meme tokens market share rose from 0.87% in 2022 to 2.58% in 2024.
• Animal and cult-themed Meme tokens show stronger long-term potential.

Within the changing landscape of cryptocurrency, the meme sector has created a unique place from a niche idea into a well-known segment with great value. Its trip started modestly in 2013 and then went slowly till 2019.

From 2020 to 2022, the industry then entered a volatile phase distinguished by rapid developments and an explosion of new initiatives and tokens.

Meme has already thoroughly established itself as a stand-alone sector with a devoted fan base able to fight with other significant sectors inside the crypto market in 2023–2024.

Meme Tokens: High Liquidity and Growing Investor Interest Drive Market Dominance 

With a daily trading volume of about $5 billion and a total market value of almost $50 billion, meme tokens today exceed the magnitude of several other crypto markets, according to ArkStream Capital.

Meme’s outstanding trading volume highlights both its liquidity and popularity, therefore exceeding other industries in terms of activity. Though new meme tokens are often flooding the market, only a small number have survived and became well-known long-term players, attracting both investor and enthusiast interest.

Meme’s daily turnover rate—about 11%—a startling statistic when compared to other cryptocurrency markets, including DeFi (5%), Layer 2 solutions (7%), and Layer 1 protocols (4%), highlights its great liquidity.

One of the most active and easily accessible parts of cryptocurrency nowadays, this notable turnover rate reflects the great user interest and regularity of trading in Meme tokens. The increased trading activity indicates great passion and involvement among traders, who are usually buying and selling Meme tokens in reaction to changes in the market.

Leveraged Growth Potential and Niche Appeal Fuel Popularity 

Meme is special in that it might be a leveraged Layer 1 asset, which would enable it to grow quickly under suitable market conditions. Meme stands out from many other assets in the crypto sector in that some estimates indicate a 5-10x rise when the market is on an uptick.

Though meme tokens are notorious for their price swings, this volatility can attract investors looking for better profits within shorter timeframes, even if it also increases risk.

Animal-based and cult-themed tokens have attracted especially interest among the several meme sector groups and look to have longer-term possibilities.

Source: ArkStream Capital

Audiences relate to these kinds of meme tokens, which also help to create committed communities supporting their expansion and longevity over time. Other kinds of meme tokens, on the other hand, can have a brief flash of popularity only to see their value and attention rapidly drop.

Consequently, meme tokens with animal and cult themes are usually seen as the more consistent and dependable options in the otherwise erratic space of memes.

Examining Meme Share’s development path in the whole crypto market, the data shows a last decade increasing pattern. Meme’s market cap has skyrocketed between 2013 and 2024 thanks to the diversity and abundance of tokens now on offer.

Meme’s market share in the cryptocurrency space has increased to 2.58% as of the end of Q3 2024 from just 0.87% two years prior. Simple linear regression model-based projections indicate Meme’s market share may rise to 3.54% by 2025 and maybe soar to 7.81% by 2030.

This expansion shows a growing acceptance of meme tokens as well as a deepening involvement from investors seeing the promise in the sector.

Source: ArkStream Capital

Meme Supercycle: Influencers Predict Trillion-Dollar Market Cap Potential 

Supporting the idea of a long-term “Meme Supercycle,” well-known influencers like Murad have suggested that Meme’s market cap would finally reach $1 trillion. Under such circumstances, its present levels would be 25 times increased, and by market cap, it could move over 25 meme tokens into the top 100 cryptocurrencies.

With venture funding projected to pour into “blue-chip” meme coins that show both stability and promise for expansion, institutional interest—too—may be rather important in fueling this increase. Should this supercycle forecast come true, memes might become a widespread asset class inside the crypto ecosystem.

Beside that, meme coins are becoming more and more interesting worldwide, especially in Japan; they are not just for Western markets.

As we previously reported, BitPoint Japan has become the first licensed trading platform to trade PEPE, a popular meme token with a deflationary philosophy meant to appeal to investors looking for innovation in digital assets.

This listing is significant since it marks the arrival of licensed Meme token trading for Japanese investors, therefore providing access to this expanding asset class.