FLOKI Announces Four-Week Campaign at the Iconic WAFI Mall in Dubai

FLOKI is excited to unveil its newest marketing initiative, a dynamic four-week campaign set to take place at the renowned WAFI Mall in Dubai.

Between November 8 and December 5, FLOKI will dominate 18 digital screens in one of Dubai’s premier shopping hotspots, signaling a significant step in our ambitious Dubai takeover strategy.

WAFI Mall attracts around 19,500 visitors daily, presenting FLOKI with a prime opportunity to engage a substantial number of shoppers every day. The mall boasts an impressive 2.5 million square feet of space, with 860,000 square feet allocated to retail. It features over 300 stores seamlessly combining global brands with distinctive local boutiques, creating a vibrant shopping ecosystem.

The 18 digital screens are expertly placed across the mall, guaranteeing that FLOKI’s campaign captures optimal attention. The screens are strategically positioned in high-traffic zones and key spots throughout WAFI Mall, ensuring that FLOKI captures the attention of every shopper navigating the space.

Exploring WAFI Mall

WAFI Mall, established in the early 1990s, stands out in Dubai’s retail scene as one of the pioneering large shopping complexes in the city. The mall boasts a distinctive Egyptian theme that differentiates it from the rest. Grand sphinx statues greet visitors at the entrance, while pharaoh sculptures and detailed stained-glass pyramids embellish the interiors, creating an immersive experience. This decor immerses visitors in a realm influenced by ancient Egypt, serving as a significant attraction for locals and tourists.

WAFI Mall is not just a shopping destination; it’s a vibrant hub that showcases cultural events, exhibitions, and an impressive light and sound show, all designed to elevate visitors’ overall experience. Among the standout attractions for families is KidZania, which has established itself as a must-visit destination for guests of all generations.

Beyond its retail allure, WAFI Mall boasts a remarkable selection of dining and wellness experiences.

Notable culinary destinations feature the Italian café Biella, the Indian restaurant Asha’s, and premium wellness experiences like Cleopatra’s Spa and Pharaohs’ Club. Next to the mall stands the luxurious Raffles Dubai, celebrated for its stunning Egyptian-inspired architecture and renowned afternoon tea experience at Raffles Salon. Nearby accommodation choices feature Sofitel Dubai The Obelisk, Arabian Park Hotel, and Wafi Residence, creating a consistent influx of distinguished guests and travelers to the vicinity.