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Floki, one of the leading meme coins, has announced major developments to its project as part of a strategy to foster the ecosystem’s growth.
The project has introduced a trading bot as part of this development and is working towards listing on major crypto exchanges. Already, Kraken has added the meme token to its exchange listing roadmap.
Floki has also introduced a Telegram-based trading bot that enables holders to trade any token on the BNB Chain network. The bot is already publicly available and will eventually support Ethereum and Base blockchains.
Users of the bot require Floki tokens to operate it. This will potentially increase the token’s demand through a fee structure that supports buying pressure. Every transaction will attract a 1% fee, 50% of which will be used to buy back Floki on the open market, thus amplifying buying pressure.
Floki plans to introduce digital banking accounts in partnership with a fintech company in the future. By linking the accounts to Floki debit cards, users can carry out smooth transactions in Euros, USD, and other top fiat currencies.
The project also works on Valhalla, a play-to-earn NFT gaming metaverse. FLOKIFi Locker Protocol has also been integrated into DEXTools, and users can stake their FLOKI tokens and use them as collateral for borrowing major cryptocurrencies like BTC and ETH through a partnership with Inverse Finance and Venus Protocol.
Floki has also ventured into sports. It is the sleeve sponsor for the popular Indian soccer team Kerala Blasters FC and The India Maharajas shirt sponsor, thus introducing the FLOKI brand to over 700 million cricket fans globally.
Floki has launched several initiatives in terms of marketing partnerships, one of which is the three-month campaign in Nigeria targeting the country’s high percentage of crypto users. This includes advertising on major news platforms and business publications and collaborating with 16 digital influencers to reach over 93 million people.
With its sister token, TokenFi, Floki has also formed a strategic marketing partnership with two legendary cricket teams, the Manipal Tigers and the Bhilwara Kings. It has also entered a partnership with Spanish soccer team Cádiz CF, part of the La Liga division
Another comprehensive campaign is ongoing in Vietnam. It targets the country’s large crypto user base with extensive advertising and local events to engage the community and build brand loyalty.
Floki is also engaged in another campaign in Turkey, which involves television advertisements and commercials on popular channels to leverage the country’s large and active crypto community. The initiative has also extended to the MENA region, with high-profile campaigns in crypto-friendly countries like the UAE.
These are just a few marketing strategies and initiatives the project has implemented to expand its reach worldwide. Floki is also working with TokenFi to tap into the rapidly growing tokenization industry, which is projected to be worth $16 trillion by 2030.
Floki is notably one of the few meme coin projects with real-world use cases, which distinguishes it and gives it an edge over other meme coin projects. With a total value locked (TVL) of $110.56 million, it supports 16 blockchains, has locked 86 NFTs, and has over 2.3 trillion FLOKI tokens, valued at $436.61 million locked in the staking program.