Floki, a crypto project focusing on utility, philanthropy, community, and marketing, has announced that its PlayToEarn MMORPG, Valhalla,  will lead a high-profile advertising campaign throughout the 2024-25 season of the English Premier League (EPL).

The English Premier League is renowned as the most popular sporting league globally. Over the years, it has attracted more viewers than the UEFA Champions League and the Bundesliga combined.

Notably, the previous season of the sports league was reportedly broadcast to 712 million households across 190 countries, while it also reached 2.01 billion viewers of live match programming and 1.22 billion viewers of highlight shows and other non-live content.

Following their profound presence in the social space, Premier League clubs also have over half a billion followers on social media platforms. Facebook has the highest with 240 million followers, Instagram has 157 million, TikTok has 56 million, X has 123 million, and YouTube has 28 million.

Valhalla Heads Major EPL’s Ad Campaign

According to the announcement, the campaign aims to deliver massive global exposure and enhance the brand’s credibility, hence it will use LED perimeter boards during live games.

The campaign will leverage Valhalla’s LED perimeter board ads, which will be strategically placed to optimize visibility.

As the campaign aims to propel the EPL for more engagements in the forthcoming season, it adopted a full TV-facing ad system to ensure that the ads are prominently visible during broadcasts. 

Furthermore, the ads will ensure multichannel coverage, making them visible across various devices and platforms, including broadcast, social media, mobile, and online. To ensure that viewers enjoy uninterrupted visibility, there will be no virtual overlays to interfere with the ads in the Premier League. 

Per the team’s calculations, each minute of the LED ad delivery achieves about 156 minutes of global on-screen visibility. Nonetheless, the ad campaign will cover 100 minutes of ad time throughout the season and will be globally broadcast to ensure extensive reach.

The announcement also revealed that potential viewers should expect the campaign to be featured on some of the biggest broadcasters in the world, including Sky Sports, TNT, Amazon Prime, BBC (highlights), NBC Sports (including Peacock), USA Network, Telemundo, FuboTV, Optus Sports, Star Sports, Disney+ Hotstar, beIN Sports, Supersport, Sky Deutschland, Canal+, DAZN, Sky Italia, Astro, Now TV, and Truevisions.