Franklin Templeton Lights Up Crypto Community with Community Value Focus Following Spot Bitcoin ETF Approval

Franklin Templeton, a major spot Bitcoin ETF issuer, has revealed plans to engage with the crypto community following the historic approval of its spot Bitcoin ETF by the U.S. Securities and Exchange Commission (SEC).

The announcement was made through the firm’s official X (formerly Twitter) account, with CEO Jenny Johnson expressing excitement about the recent events.

A Focus on Better Client Outcomes

Jenny Johnson, using the official Franklin Templeton X account, emphasized the company’s commitment to delivering better outcomes for clients. With $2.6 trillion in Assets Under Management (AUM), Franklin Templeton positions this move as the next step in its 75-year history of innovation.

The spot Bitcoin ETF approval by the SEC, marking the end of an over 11-year wait, has been acknowledged by Johnson as a significant disruption and the next phase in the company’s evolution. Johnson sees this as an opportunity to connect institutional investors with new prospects in blockchain and Web3.0.

Franklin Templeton has taken strategic steps to reinforce its presence in the evolving crypto landscape. The establishment of a dedicated digital asset team signals the company’s proactive approach to building and investing in blockchain and Web3.0. Johnson highlighted the team’s expertise, with top developers having years of experience across different networks.

“The team is loaded with developers who have been building across multiple networks. We don’t just develop in the networks, we support the networks. We have been operating validator nodes across multiple blockchains for over 5 years.”

Franklin Templeton’s Lowest Bitcoin ETF Fees

Notably, Franklin Templeton has emerged as a formidable competitor in the Bitcoin ETF space by introducing the lowest fees among ETF providers. A filing on January 12 confirmed a reduction in annual BTC ETF fees from 0.29% to 0.19%, coupled with a waiver fee for the next six months following the SEC’s approval.

This competitive fee structure positions Franklin Templeton favourably against established investment asset management firms such as BlackRock, Grayscale Investments, and ARK 21Shares. The company’s CEO, Jenny Johnson, emphasized the company’s ongoing commitment to community engagement, which is evident through research initiatives and active participation in the crypto community.

Franklin Templeton’s recent developments, including the spot Bitcoin ETF approval, lower fees, and community-focused initiatives, underscore the firm’s efforts to navigate the crypto landscape while prioritizing value delivery and community engagement.