From Beyoncé to brat summer, celeb endorsements and viral moments didn't matter much in this U.S. election

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While buzzy social media moments, massive celebrity endorsements and viral memes were everywhere during the U.S. election campaign, those who study social media and pop culture say it's likely that smaller social media interactions had a larger impact on the outcome.

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3. From Beyoncé to brat summer, celeb endorsements and viral moments didn't matter much in this U.S. election