Google rejected Play Store fee changes fearing hit on revenue

Google considered changing its app store pricing model to circumvent regulatory crackdown, but abandoned proposal to charge set fee per app due to potential loss of billions of dollars. Documents reveal Project Everest was created to reconsider Play Store billing model in response to pressure from regulators and developers. Instead of piecemeal service fees, Google will allow app developers to process payments themselves in exchange for lower fee, similar to recent $700 million settlement. employees recommended allowing app developers to process payments themselves in exchange for paying Google a lower fee.