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SHOCKING footage has captured a brawl between two women at a popular Italian beach as they battled over a sunbed.
The pair are seen wrestling and grabbing each other’s hair on the packed sand as fellow beach-goers watch on.
Several videos have since circulated online and gone viral.
A local government official said two women demanded sunbeds by the sea to gain a better view than those behind them who had already been on the beach for hours, Il Mattino reported.
When their request was refused the women locked horns, grappling and pulling at each other’s hair as the sunny sands suddenly looked more like a UFC octagon.
The furious women then turned on lifeguards who had tried to escort them away, according to witnesses.
The fight raged on with a witness saying it took “more than half an hour to restore calm”.
The bitter battle occurred in the coastal resort of Varcaturo, near Naples.
Member of parliament Francesco Emilio Borrelli slammed the fight as an unimaginable and said the women needed to be “re-educated”.
In a Facebook statement, he said: “A fight between women in broad daylight, in front of families and children.
“For what? A sunbed on the seashore. We have surpassed all imagination.
“Those who think they can do what they want, sowing panic on a beach, cannot go unpunished.
“We ask that these women are identified and brought to justice as soon as possible.”
The women, whose faces can’t be made out in footage, fight on as beach-goers rush in to try and break up the battle.
Quarrels over sunbeds are not uncommon across the European summer, with tourists filmed racing for prime positioning at resorts.
But wild physical altercations are rarely seen.
In Greece, drones have been deployed to patrol over sunbed areas taken over by tourists.
Irate residents even formed a protest group dubbed “the beach towel movement”, forcing authorities to take action.