Lower-priced new cars are gaining popularity in the U.S. — and not just for cash-poor buyers

1 month ago 1
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Dozens of cars are parked in rows on a dusty gravel lot.

The trend is being led by Americans who feel they can no longer afford a new vehicle that would cost them roughly today's average selling price of more than $47,000 — a jump of more than 20 per cent from the pre-pandemic average.

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