MicroStrategy Announces 1,070 BTC Purchase As Bitcoin Tops $102,000 For First Time In 2025

Make that ninth in a row.

The price of Bitcoin surged above its $102,000 price tag for the first time this year as MicroStrategy increased its BTC holdings for the ninth consecutive week. The software intelligence firm announced the purchase on Jan. 6, stating that it spent about $101 million in cash to acquire an additional 1,070 BTC.

MicroStrategy Buys Another $100 Million In Bitcoin

MicroStrategy revealed on Monday that it had purchased 1,070 Bitcoin for $101 million between Dec. 30-31.

According to an 8-K filing with the U.S. Securities and Exchange Commission, the Tysons, Virginia-based company acquired the BTC at an average price of around $94,004 per coin.

That means that MicroStrategy, already the world’s largest corporate holder of Bitcoin, now owns a total of 447,470 BTC, today worth roughly $45.8 billion, following the latest acquisition. MicroStrategy’s stash accounts for roughly 2.1% of all BTC that will ever be mined.

The firm’s founder and executive chairman Michael Saylor first started buying Bitcoin for MicroStrategy’s treasury in 2020 following the COVID-19-induced market implosion in March of that year. As the U.S. Federal Reserve printed trillions to buoy the economy, Saylor seized on the opportunity — and hasn’t looked back since.

Slowly acquiring Bitcoin over the years, MicroStrategy recently accelerated its moves. The Monday after Donald Trump’s win on Election Day, the firm announced one of its biggest purchases ever, scooping up over $2 billion of Bitcoin at an average price of $74,463. It followed up with another $4.6 billion worth the next week, and then upped the ante again the week after that with its largest-ever single purchase of $5.4 billion.

The company has continued purchasing Bitcoin every week since, with no sign of slowing down. Notably, MicroStrategy has spent approximately $27.7 billion to build its Bitcoin treasury, nearly doubling its initial investment so far.

It’s worth mentioning that Saylor’s bullish buys have usually buoyed Bitcoin’s price, and today was no different. At the time of writing, the Bitcoin price has reached as high as $102,482 before experiencing a slight pullback, according to CoinGecko. It’s still well far off its all-time high of $108,135 set on Dec. 17.