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A POPULAR UK cinema chain is giving out a free movie upgrade to fans – check if you are eligible.
Movie lovers can now get the complimentary upgrade without spending a penny.
AlamyPopular movie chain Cineworld has launched a brand-new promo for fans coming to watch Beetlejuice Beetlejuice.
The code can be used to upgrade to a large popcorn for free.
All you have to do is say “Beetlejuice Beetlejuice Beetlejuice” when ordering at the till in the cinema.
To be eligible for the free upgrade, customers are required to purchase a regular popcorn and a valid Beetlejuice Beetlejuice ticket.
They can then say the three magical words at the snack counter on the movie screening date at the chosen Cineworld Cinema.
But fans will have to hurry as the Large Popcorn Upgrade is only available for those customers who have purchased a ticket for Beetlejuice Beetlejuice screenings between Friday 6th September and Thursday 19th September 2024.
Cinemas suffered from a dramatic drop in footfall following the Covid pandemic, leading many smaller venues to shut.
Even just this year, Picturehouse, one of the leading cinema chains in the UK, had to shut one of its branches in South London due to “increasing operational costs and declining admissions.”
Up to 25 Cineworld cinemas are set to close permanently before the end of the summer.
It was previously reported that Cineworld’s restructuring is expected to be carried out through a specific insolvency mechanism rather than a company voluntary arrangement (CVA).
Cineworld was said to be weighing up its options and considering a major restructuring, which could include closures.
Sky News reported the chain was working with restructuring adviser AlixPartners on a plan that could lead to a sale or restructuring.
According to the broadcaster, such a move could “put an unspecified number of its UK cinemas at risk of closure”.
A restructuring plan allows a company to rework its balance sheet, restructuring debts and releasing cash into the business.
At the time of the report, a spokesperson for Cineworld said it was “continually reviewing” its UK operations “like many businesses”.
It came after Cineworld emerged from Chapter 11 bankruptcy in the US late last year.
Filing for a Chapter 11 bankruptcy means a company intends to reorganise its debts and assets while remaining in business.
At the time, the future of the chain’s 129 UK and Irish cinemas appeared to be in danger.
The company’s shares plunged almost 99% in the five years to 2023, as it was hit particularly hard by the pandemic and the enforced closure of its cinema sites.
Shortly after, Cineworld’s UK arm collapsed into administration on July 31.
The cinema chain was delisted from the London Stock Exchange a day later.
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What is happening across hospitality and the cinema sector?
CINEWORLD isn't the only chain that's struggling.
that’s struggling.
Odeon confirmed it would close five of its branches in May last year.
Empire Cinema also closed multiple sites in 2023 after falling into administration in July of the same year.
The company made the decision following “a thorough assessment of all available options”.
The hospitality sector has been struggling too.
In April, family favourite restaurant chain Whitbread revealed it was set to shut more than 200 locations and axe 1,500 jobs.
It shared the plans in its full year results, saying it planned to convert 112 restaurants into hotel extensions while closing 126 “loss-making” venues.
Pub giant Wetherspoons has been closing boozers across the UK too, and Byron Burger fell into administration last year.
In March, pizza giant Papa Johns said it would close dozens of locations.
English (US)