Puma to terminate sponsorship of Israel's national football team: Report

Puma will no longer sponsor the Israel national football team, a decision made a year ago. The company decided not to extend its contract with the Israel Football Association due to financial reasons. This decision was part of Puma's strategy plan to promote greater selectivity in sports marketing. Puma will also end its sponsorship of Serbia's national team next year. The company intends to review its current relationships and future prospects, aiming to maintain strong roster of national teams.