Blockchain startup RHUNA is elated to announce the official launch of its innovative fintech platform, according to an official release today.

RHUNA’s grand entry into the crypto space follows plans to revolutionize the events and entertainment industry by introducing blockchain and web3 technologies. It revealed that its core mission is to elevate user experiences, enhance security and transparency, and cultivate a more interconnected global community.

RHUNA and Its Innovative Products

Collaborating with UNTOLD Universe, one of the world’s leading music festival organizers boasting over 1.5 million attendees annually, RHUNA merges unparalleled event management expertise with CryptoDATA’s innovative technology development. This suggests that RHUNA is set to present users with a groundbreaking platform.

One of RHUNA’s major offerings is its decentralized ticketing system, where tickets are issued as non-fungible tokens (NFTs) on the blockchain, ensuring authenticity, ownership, and a secure secondary market. This revolutionary approach eradicates common issues faced with traditional ticketing, such as fraud and scalping, ushering in a fairer and more trustworthy ticketing experience.

Moreover, RHUNA has also introduced integrated digital wallets supporting various cryptocurrencies, thereby facilitating seamless transactions for tickets, merchandise, and services while reducing fees and simplifying payment processes.

Smart contracts will automate key transactions and agreements, from ticket sales to performer payouts, guaranteeing efficiency, transparency, and trust across all interactions. Additionally, RHUNA prioritizes user privacy and control, empowering attendees to securely manage their personal data through decentralized identities.

RHUNA Unveils Reward Program 

Breaking new ground, RHUNA pioneers a token-based loyalty and rewards program, enabling users to earn tokens for diverse activities and redeem them for exclusive experiences, merchandise, or discounts, fostering a vibrant community within the ecosystem.

Furthermore, RHUNA embraces Decentralized Autonomous Organizations (DAOs) for event planning, granting the community a voice in decision-making processes, from event themes to artist lineups, ensuring alignment with user preferences and desires.

Bogdan Mărunțiş, Head of Global Strategy at CryptoDATA, emphasized the multifaceted nature of the RHUNA project, describing it as an adaptable system that interconnects social and technical elements to address diverse needs within the entertainment industry.

Accessible to attendees of all technical backgrounds, RHUNA’s interface is poised to debut at the 9th Edition of the UNTOLD Festival in Cluj-Napoca, Romania, aiming to enhance the experience for over 400,000 attendees and usher in a new era of innovation in the “world capital of night and magic.”