'Tariffs are a tax': Canada hits back by bombarding swing-state Americans with ads

The Canadian government is bombarding voters in key swing states with anti-trade war propaganda as President Donald Trump vows to enact his biggest package of tariffs yet next month.

Multiple media outlets are reporting that Canada is paying for billboards and signs across the United States that bluntly inform Americans that "tariffs are a tax" on items ranging from gasoline to groceries.

Local news station WKYC reports that the billboards have appeared across "Cleveland's busiest highways," while Fox 5 Atlanta reports spotting them across the Atlanta metro area.

The Orlando Sentinel, meanwhile, brings word that anti-tariff ads have been put up across the sunshine state, and Pennsylvania political correspondent Sean Kitchen has shared some photos on X of anti-tariff billboards around the state capital of Harrisburg.

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Multiple recent polls have shown that Trump's proposed tariffs have been growing less popular among voters and recent consumer sentiment surveys have shown fears of the policy are driving up inflation expectations to levels not seen in three years.

Regardless, Trump has been plowing ahead to launch new tariffs on April 2nd, and he has in the past said he believes they will make America "rich" by bringing in more revenue to the United States treasury.

Centuries' worth of economic research has found that the costs of tariffs are primarily paid out by consumers and do not make the countries leveling them appreciably richer given that those countries are subsequently hit with retaliatory tariffs.