Their names are frequently autocorrected. This campaign wants tech companies to change that

6 months ago 3

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A yellow billboard shows a number of names. The European names - Anne, Paul, William, etc. - show up without error, but names of other ethnic origins - like Esmae, Priti and Dua - appear with a red line underneath, like the autocorrect function on a computer of phone displays when a word is spelled wrong. Around the billboard are buildings and car wizzing by on the downtown city streets.

The “I am not a typo” campaign is pushing technology companies to update their dictionaries with more non-Western names.

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