Thumzup Media Invests $1M in Bitcoin, Bolstering Crypto Holdings

• Thumzup Media invests $1M in Bitcoin, acquiring 9.783 BTC and plans to allocate 90% of liquid assets to BTC.
• Corporate Bitcoin adoption grows, with Thumzup integrating crypto payments and joining the HODL 70 index.

Thumzup Media Corp has made a bold move by investing $1 million in Bitcoin, acquiring 9.783 BTC at an average price of $102,220 each. This purchase underscores the company’s growing commitment to cryptocurrency as a strategic asset.

Unlike Boyaa Interactive, which previously added 515 BTC to its holdings as reported by CNF, Thumzup’s development highlights a strong push toward Bitcoin adoption. The company’s management has requested approval to allocate up to 90% of its liquid assets to Bitcoin. Coinbase Prime will act as the custodian and provide self-custodial wallet services for these holdings.

In a recent tweet, Thumzup revealed plans to pay gig workers in Bitcoin, adhering to legal frameworks and taking a step toward integrating crypto into its operational model.

$TZUP just filed an 8-K with the SEC that it purchased 9.783 $BTC for $1,000,020. Management is requesting Board authorization to hold up to 90% of our liquid assets in BTC. Thumzup expects to be added to the HODL 70 – an increasingly significant market index.

Corporate Bitcoin Adoption Accelerates

The trend of publicly traded companies embracing Bitcoin as a treasury asset is gaining momentum. MicroStrategy set the benchmark, experiencing a 2,500% surge in share price since adopting Bitcoin.

Following this lead, companies like Metaplanet, Semler Scientific, and MARA Holdings have joined the wave, signaling a growing corporate shift toward digital assets.

KULR Technology’s Bitcoin Success: The Bigger Picture

KULR Technology Group exemplifies the potential rewards of this strategy. By investing $21 million in Bitcoin and implementing a yield strategy, KULR achieved a 93.7% return within a month, bringing its total holdings to 430 BTC. Its share price skyrocketed by 847% since November 2024, demonstrating the market’s positive response to Bitcoin investments.

Thumzup Media’s move aligns with the broader trend of corporate Bitcoin adoption, where early movers have reaped significant financial and operational benefits. As more companies adopt Bitcoin as a treasury asset, the integration of crypto into mainstream business models represents a transformative shift in corporate finance.

As of today, Bitcoin (BTC) is trading at $95,698.88, declining by 5.92% in the past 24 hours but increasing by 2.67% over the past week.  See BTC price chart below.

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