Trump unveils limited-run watch collection

Only 147 of the $100,000 diamond-encrusted models will be available

US presidential candidate Donald Trump has licensed a limited run of branded wristwatch models, one of which references the recent attempt on his life in Butler, Pennsylvania.

The Republican candidate narrowly dodged death at the June 13 rally, as the would-be assassin killed a member of the audience and seriously wounded two more before he was neutralized by the Secret Service.

The official Trump Watches website, which went live on Thursday, offers a “Fight, Fight, Fight” model, referring to what Trump said when he raised his fist right after the Butler shooting. The three color options are said to be limited runs of 1,000 pieces, starting at $499 plus tax.

The other model, dubbed the Tourbillion, is made of 18-karat gold and encrusted with 122 diamonds, of which only 147 will be available. It retails for $100,000.

Trump has also sold $100 silver coins with his likeness, a “God Bless the USA” Bible with a dedication by country singer Lee Greenwood for $60, gold high-top Trump sneakers for $399, and “Victory47” cologne and perfume for $99 a bottle.

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All of these appear to be merchandise licensed by a company called CIC Ventures LLC, which appears unrelated to the Trump Organization, the Republican candidate’s real-estate business, which has been targeted by New York prosecutors linked to the ruling Democrats.

Trump has a long history of licensing his likeness to branded products, from vodka to steaks, some of which have sold better than others.

By contrast, the iconic red ‘Make America Great Again’ baseball caps have been official merchandise of his presidential campaigns in 2016, 2020 and this time around as well. Purchases of authentic MAGA hats count as political contributions and are tracked by the Federal Election Commission.

Accused by his critics of going into politics for personal enrichment, Trump famously donated every one of his paychecks while serving as president from 2017 to 2021, and his net worth actually diminished while he was in office.