VeChain Partners with Dana White’s Power Slap in Groundbreaking Sports Deal

• VeChain has secured a title sponsorship deal with Power Slap, making its brand visible across events, broadcasts, and promotions.
• The partnership aligns with Dana White’s digital-first strategy, leveraging VeChain’s blockchain expertise to expand Power Slap’s global reach.

VeChain has struck a major deal with Power Slap, making it the slap-fighting league’s official title sponsor and cryptocurrency partner. Dana White, the face of both UFC and Power Slap, confirmed the partnership alongside VeChain CEO Sunny Lu. The announcement was made through a press release and also shared on X.

BOOOOOOM! We are going to be a greater team together to achieve what we are building.

Team up with @danawhite is invincible! https://t.co/OfYAKGcObo

— Sunny LU @VeChain (@sunshinelu24) March 3, 2025

This partnership means Power Slap events will now carry the VeChain name, starting with “VeChain Power Slap 12: Quinones vs. Bordeaux 2” on March 7, 2025, at Fontainebleau Las Vegas. The event will be streamed live for free on Power Slap’s YouTube channel, aiming to reach a worldwide audience.

Lu emphasized the connection between blockchain technology and Power Slap’s rapid growth. He expressed pride in working with White to expand Power Slap on YouTube, drawing parallels between blockchain’s decentralized nature and the league’s merit-based competition.

“We are incredibly proud to be working with Dana White to launch Power Slap on YouTube, which, like blockchains, has the mantra of ‘Power to the people’ at its core. In Power Slap, everyone has a chance to rise to the top,” said Sunny Lu.

VeChain Branding Will Dominate Power Slap Events

As part of the deal, VeChain branding will be visible throughout Power Slap’s ecosystem. The company’s name and logo will be integrated into all YouTube broadcasts, promotional materials, and athlete kits. Additionally, the partnership will extend beyond Power Slap, as both companies are planning further collaborations with UFC and the UFC Foundation.

White has long been outspoken about keeping Power Slap digital-first and shunning traditional TV deals. He told Bloomberg:

All the things that come with a traditional television deal, I do not like. They want to control the product, they want the commercials. Power Slap was built on the internet.

The move is also expected to push VeChain’s native cryptocurrency, VET. While the token is currently trading at $0.02614, down 13% today, the long-term impact of this deal could generate more adoption and interest.

Power Slap’s Explosive Digital Growth

Power Slap has seen rapid expansion despite skepticism from traditional sports fans. Since its launch, the league has amassed over 22 million followers across social platforms, with content generating a staggering 13 billion views. White sees VeChain’s support as a way to take that growth to even greater heights. 

“Power Slap is a global phenomenon built on the internet. Now with VeChain’s support, we are going to take this sport to another level!” said White.

VeChain’s relationship with UFC dates back to 2022, when it became the MMA organization’s official blockchain partner. That partnership deepened in 2024 with the launch of VeBetter, an initiative focused on driving tokenization and blockchain adoption. With Power Slap under its umbrella, VeChain continues to strengthen its presence in the combat sports industry.

More details on the agreement, including its financial terms and whether cryptocurrency was involved in the transaction, will be disclosed in the coming weeks. What’s clear is that this deal marks another big step for both Power Slap and VeChain as they attempt to reshape the way digital sports entertainment and blockchain technology intersect.