VeChain Scales New Heights in 2025 with Walmart and BMW Collaborations

• VeChain CEO Sunny Lu lauds its flagship project VeBetterDAO as “a super hub for innovation” while disclosing its use of artificial intelligence to understand human actions. 
• Sunny Lu also highlighted the hesitation of enterprises to embrace blockchain technology despite the spike in transaction Volume.

VeChain’s VeBetterDAO has significantly incentivized sustainability across the crypto ecosystem while using tokenization technology to turn real-world actions into long-term values.

Speaking on this groundbreaking project, VeChain CEO Sunny Lu disclosed in an interview on the Thinking Crypto podcast that VeBetterDAO is a “super hub” for innovation. According to him, the project has one of the most successful fair launches in the industry, with 100% of its supply distributed to active contributors.

VeChain’s 2025 Strategy Revealed! VeBetterDAO, VeChain Renaissance, & Partnerships!
WATCH https://t.co/eHoyFTVUui
Sunny Lu is the co-founder and CEO of VeChain. He joined me to discuss the latest updates with VeChain and 2025 plans.
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– VeBetterDAO and its mission -… pic.twitter.com/v5y2E3GY8U— Tony Edward (Thinking Crypto Podcast) (@ThinkingCrypto1) January 6, 2025

Explaining the modus operandi of VeBetterDAO, Lu disclosed that it leverages the power of Artificial Intelligence (AI) to understand human actions and encourage sustainable ones with rewards. He also explains that the reward token, B3TR, which is found on the VeChain ecosystem, has its minting schedule and allocation absolutely decided by the VET community.

Speaking on the VeChain adoption plan, Lu highlighted that the VeWorld Wallet would be central to the ecosystem’s adoption this year.

He also pointed out some of the strategic partnerships recorded in the previous year as we previously reported. According to him, the likes of Walmart, BMW, PwC, and Chinese enterprises are expanding to include more of its products. Even so, he admitted that several enterprises are hesitant to embrace the technology despite its steady growth in transaction Volume.

VeChain Renaissance Upgrade

VeChain is expected to improve adoption this year with a comprehensive upgrade dubbed “VeChain Renaissance” in the pipeline. As we explained in a report last year, its economics model will be reimagined to:

• Ensure Greater Decentralization: make the community members the center of the ecosystem and boost the resilience of the VeChainThor.

• Modify VTHO Tokenomics: launch a VTHO distribution model to ensure that the platform is more attractive.

• Create New validator opportunities: to ensure that the X-Nodes and Economic nodes are empowered to validate network transactions.

Meanwhile, these tokenomics updates would also enable stakeholders to stay ahead of regulatory and technical trends to improve network growth.

Emerging regulations, especially those in Europe such as Markets in Crypto-Assets (MiCA), create an impetus for change, as do the requirements of US institutional players with whom we are in ongoing discussions. We have delivered some incredibly innovative tools to date, from our unique two-token model to fee delegation that abstracts away the need for users to hold crypto assets. By opening our blockchain to other EVM-chains, we offer our unique selling points to the market, and benefit from innovations elsewhere.

Regardless of these expected developments, VET is struggling to sustain its price above a crucial support level as it declines by 9% on its seven-day chart and 30% on the monthly chart to trade at $0.04.

Meanwhile, analyst EGRAG CRYPTO believes that there is a huge possibility for VET to hit $0.1. As we previously discussed in a news piece, the analyst likened the current cycle to the previous one when VET made a staggering 6,538% to add $0.19888 to the price.