Welsh Government Spends £27,000 on “Wales in the Metaverse”

A few months ago Guido happened across a bizarre promotion for the “Wales Metaverse” game in which internet users “can collect dragons, whilst learning about the must-visit sights“. The actual game involves a character running around an empty low-graphic island with random Visit Wales adverts dotted around…

It turns out that the “six-month trial” of the game, launched to “reach wider audiences“, cost the taxpayer £27,000, which includes spending £1,000 on virtual billboards in the game Roblox.[…] Read the rest