William ‘Bill’ Post dead at 96: Pop-Tarts inventor who created snack despite pals telling him it was a ‘bad idea’ dies

POP Tarts inventor William Post has died at the age of 96.

The delicious toaster treats hit shelves in 1974 and have delighted millions of Americans since.

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Post has long been credited with coming up with the iconic snack.

But in interviews, he would often say it was a team effort.

The snack king was working as a manager for Hekman Biscuit Company when Kellogg’s asked the company to create a breakfast pastry that could be put in the toaster.