Zara issued a public apology for an advertisement campaign that stirred controversy, leading to calls for a boycott by pro-Palestinian activists. The campaign featured statues wrapped in white, with some critics claiming a resemblance to images of corpses in shrouds from Gaza. Tens of thousands of complaints flooded Zara's Instagram, prompting the hashtag "#BoycottZara" to trend. Zara clarified that the campaign aimed to showcase unfinished sculptures in a sculptor's studio and expressed regret for the "misunderstanding." Six posts from the "Atelier" collection were removed from Instagram, and Zara reaffirmed its deep respect for everyone.